There are various cafes in South Korea, such as board game cafes, study, and ordinary cafes. Sometimes, people have trouble finding

a cafe that satisfies their purpose. To solve the problem, we designed

a new brand, “ne:area.” The brand, ne:area, is a compound word of

‘near’ and ‘area’ meaning that it finds and recommends the near

space that suits visitors’ purpose. We used green & yellow colors

in pastel tones to create a comfortable atmosphere and express it

to match the brand identity.  

 

My role in branding was to decide the brand name and patterns and design business cards, diaries, and Ads. In UIUX design, I mainly took charge of designing the home page, detailed pages of the cafe,

and my page (Your orders, Activity, Favorites).