Ugly products, such as imperfect vegetables and fruits,

have continually contributed to food waste worldwide.

 

These imperfect products are turned away by grocery stores and customers, not meeting their strict cosmetic standards and personal satisfaction. To address this social problem, I started building a new brand to help change people's perceptions. Focused on improving people's feelings when they face ugly products, I designed them

with friendly facial expressions to make people look more familiar.

The brand name is a collaboration of 'ugly' and 'good.'